This Tug-of-War For the Cable News Network Reveals The Extent to Which Broken US Journalism Has Become.

Late Thursday, as rumors swirled regarding a shooting at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her network’s 9pm newscast.

Even though CNN is certainly not a perfect news source, her message seemed accurate to many. It remains one of the broadcasters where one can locate grounded and largely trustworthy reporting – especially during breaking news situations like the one developing close to a New Hampshire storage facility.

An Uncertain Position Amid a Corporate Battle

But CNN, now 45 years old, finds itself in a uncertain state as two giant media conglomerates vie for ownership of its corporate owner, Warner Bros Discovery.

No matter the result, the future of CNN has become part of a major game of business acquisition, not as a question of what benefits the information-seeking public.

“Here is one more case of the profound systemic issues with roots in decades of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.

“It is often framed as a corporate drama with key players as the central actors, but there is hardly any discussion of the public interest,” Pickard added.

The Additional Element: Political Influence

This situation is further muddied by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his main “fake news” adversary.

Remember the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will shield him from negative coverage and examination. That is part of why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to favor that company more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Possibility of Further Uncertainty

Significantly, if Netflix wins, CNN and other cable outlets would first be carved out into a separate entity. This might be a relief to many at the network, but it’s not exactly a safe harbor. That structure could position CNN for a future sale. The cycle continues.

In the view of Timothy Wu, much of this is against the law, anyway. The prominent critic of big tech’s dominance stated that competition laws should disallow both deals.

“Either merger would be bad for the country, and both should be opposed by the government,” Wu argued.

The Fundamental Issue and a Path Forward

Regardless of the resolution regarding CNN, the bigger problem persists.

“What we have now is a highly system hostile to democracy, but we must resist a sense of powerlessness,” Pickard said. Policy decisions – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.

Can reform occur in an era where the top communications regulator refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that is not to say it will not happen in the future.

Measures that bolster independent news organizations, bolster local journalism, fund public media, and outlaw the concentration of media power in too few hands are achievable – they are vital for a robust democracy.

When it comes to media ownership, bigger isn’t better. And news organizations such as CNN cannot be pieces in the most recent acquisition battle.

Karen Williams
Karen Williams

A digital marketing strategist with over a decade of experience in e-commerce optimization and customer engagement.